Before: Our clients deal with the same products every day – they know them inside and out. But overfamiliarity can lead to a more limited perspective.
After: I’ve had the advantage of working with clients worldwide on everything from Finance to Fashion, Tech to Travel, Cannabis to Cars to Cryptocurrency. This diversity promotes a wider-context view from which to help the marketing cause. And with a deep well of experience, including tons of info on results from past campaigns and testing, I know what strategies can work and which tend to fail.
