Before: My client hates his competition, they really are dishonest scam companies. But consumers don’t know it, so the more this client’s copywriting desperately screamed, the more his own company seemed untrustworthy.
After: 1) We now strategically lead with content that offers 5 useful Guidelines... 2) Suggesting a simple thing to do, we tactically take the legs out from under the competition... 3) As a credible aside, we bring up the scam issue. This client’s business is now totally booming and they’re expanding nationally.
