Before: The consumer has clicked to get their “discounted deal” but the old landing page then tries to RE-sell them, and it neglects to mention the discount.
After: 1) Our test (very successful) knows that it’s an order page and steers clear of circus-like fonts and colors. First thing, it confirms their discount. 2) Notice how we manage to avoid the scary “Pay” word. 3) The all-important transaction section is clean and modern with interactive entry fields and a non-hokey security icon treatment. And the button wording conveys a benefit instead of a pirate’s order.
