Todd Lerner Advertising, Creative Fix 1

Todd's Creative Fix Example 1 – Facebook Ad

Hello Fellow Marketer,

Clients often call me in to help fix their creative. “It’s not strong enough, Todd, and this is an important campaign.”

Sometimes I direct their own creative team, other times I handle it myself (I do integrated copywriting-plus-design). Here’s an example from a national campaign...

Strategic Fix 1 of 7 – Facebook Ad

Before: This campaign – on Facebook, Google, and YouTube – had no teeth. There was no offer. (Note: I changed the product category for this example.)

After: 1) A great interactive page already existed on the client's website, so we offered it as “An online Tool” – it even tied into their eCommerce store. 2) Copy was added to the Facebook images, and... 3) The ads were given a strong call-to-action. The old ads performed badly, the new ads performed extremely well.

Thanks for having a look.
-Todd

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Update on Todd: I now charge less, and I’m currently available to work with a couple of new clients. As a freelance Creative Director, a few hours of my input here and there can really help the cause. Please call or drop an email anytime:

Todd’s mobile 248-417-1939 and email todd@toddlerneradvertising.com

See other examples from this series: 1 of 7 2 of 7 3 of 7 4 of 7 5 of 7 6 of 7 7 of 7

And here’s a thought on Facebook testing

Todd Lerner Advertising, 2035 Cokers Chapel Rd, Ball Ground, GA 30107