Todd's Creative Fix Example 3 – Design

Hello Fellow Marketer,

This Before and After example shows design for an email campaign – I did several efforts for a well-known national company that sells books to grade schools.

Among other fixes, a visual system was created to showcase the product so the books look like valuable things teachers would want to have in their classroom...

Strategic Fix 3 of 7 – Design

BEFORE Todd's Fix
AFTER Todd's Fix

Before: Book pictures in past communications seemed like messy, muddy-looking piles that were tossed into the layout arbitrarily.

After: 1) We developed a modular design grid to make the books look crisp and desirable. Thought was given to the order and positioning to help contrasting colors work together for maximum impact... 2) The covers themselves are vibrant and varied, so our quiet background doesn’t try to compete. 3) We optimized the art so it loads fast but also looks sharp on today’s high-resolution displays.

Thanks for having a look.
-Todd

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Flexible on pricing:  I work with clients on pricing, plus I often spend hours of time (at no charge) learning their business and studying the competitive environment. If you’d like to talk more, please call or drop an email:

Todd’s mobile 248-417-1939  and email todd@toddlerneradvertising.com

 See other examples from this series:  1 of 7   2 of 7   3 of 7   4 of 7   5 of 7   6 of 7   7 of 7 

More on email creative: A Secret...

Todd Lerner Advertising

Todd Lerner Advertising, 2035 Cokers Chapel Rd, Ball Ground, GA 30107