Todd Lerner Advertising, Creative Fix 6

Todd's Creative Fix Example 6 – Engagement

Hello Fellow Marketer,

This Before and After is about driving engagement – it’s for a service from a national company.

In this case the aim is to get the customer involved with the product at a deeper level in order to boost retention...

Strategic Fix 6 of 7 – Engagement

BEFORE Todd's Fix

AFTER Todd's Fix

Before: A communication asks customers to go to a web page and gain access to their account, but the instructions are complicated and confusing. It takes actual work to figure out what needs to be done.

After: 1) Our first strategic move is telling customers merely to: “Complete your activation at this time.” 2) What they must do is simplified and made crystal clear. 3) Then the web page asks for only one thing, a 7-digit ID which we’ve already supplied. Our thinking on this resulted in a boost that indexed at 214, which means we more than doubled the engagement.

Thanks for having a look.
-Todd

Please share if you like this

Full-Service: We now offer clients full-service integrated marketing plus creative at a low blended rate. Call or drop an email to learn more about how we can help:

Todd’s mobile 248-417-1939 and email todd@toddlerneradvertising.com

See other examples from this series: 1 of 7 2 of 7 3 of 7 4 of 7 5 of 7 6 of 7 7 of 7

And here’s a thought on Facebook testing

Todd Lerner Advertising, 2035 Cokers Chapel Rd, Ball Ground, GA 30107