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Hello Fellow Marketer,
My clients are my boss. I strive to deliver work that spectacularly achieves the assignment goals, but I also overlay another principle: I’m always aiming to protect my boss’s time.
Business today moves fast, efficiently... and hierarchically. Aside from me, my boss has other people and projects to manage.
It’s nice to meet with and see my boss, but after pleasantries I then shut up, listen hard, and collect a pile of input. I come prepared with pen and paper, backup materials, and printouts so I can scribble directives and notes as fast as possible.
Back at my desk, I sort everything out on my own time. And while working I proactively make decisions; if needed I’ll prepare options for my boss to consider.
My boss does the same for his boss, who does the same for her boss, all the way up the chain. Even the CEO does this for the ultimate boss: The consumer, who buys the products and services that best protect and enrich her time.
Best,
-Todd
Feel free to say hello:
My email todd@toddlerneradvertising.com
My mobile 248-417-1939
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