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Hello Fellow Marketer,
Aside from big-picture issues, there are countless details to handle on every project. This is my system for ensuring that nothing falls through the cracks.
I made a form that’s divided into sections for the components of a project. Each section has 3 slots. While working, I stick Post-it notes into the spaces as follows...
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In the top position I use red Post-its for things to DO before the next stage, like “Add reply-by dates.” |
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In the middle slot I use yellow Post-its for things to SAY when presenting, like “Notice how our call-to-action includes a benefit.” |
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At the bottom I use red Post-its for things to do on DEPLOYMENT, like “Finalize placeholder links.” |
As architect Mies van der Rohe said: “God is in the details.” And I’ll add: “So don’t forget any of them.”
Best,
-Todd
Feel free to say hello:
My email todd@toddlerneradvertising.com
My mobile 248-417-1939
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