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Hello Fellow Marketer,
While traveling recently, I saw the below notice in my hotel room. The headline “Going to our Pool?” is called Manufacturer’s Copy, because it’s from the viewpoint of a company talking about their product or service.
Customers, however, see things from their own point of view, so it would be better if this said “Going to the Pool?” (The rest of the copy on this notice also seems strategically weak. It comes across as unmotivating, admonishing, and wordy.)
With marketing communications, I make sure to place myself in the position of the prospect. And even before that, I aim for an effective creative strategy. Can things be approached from a different angle to more potently solve the challenge?
In this case, assuming the goal is to keep guests from removing shower towels from the room, I wonder how something like the following could do the trick...
For the Pool: Grab an oversized fluffy Pool-Towel at the front desk.
Best,
-Todd
Feel free to say hello:
My email todd@toddlerneradvertising.com
My mobile 248-417-1939
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