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Hello Fellow Marketer,
I often see copywriting that seems over-exuberant. But let’s say you wanted to sell something to your own sister. You wouldn’t end your pitch by yelling “Order Today!” She might just laugh in your face.
I love what advertising champion David Ogilvy said: “The consumer isn’t a moron; she is your wife.”
Some might view “Order Today!” as boldly asking for the sale. But it’s a feeble attempt. It’s unlikely you’ll be able to frantically bludgeon your prospects into taking action. People are subtle and convincing them is subtle business.
Busy marketers and creatives often poach elements they’ve seen before. It’s fast, easy, and approval-safe. But it’s usually worthwhile to give things more thought.
It’s not always a simple thing to achieve, but the task and challenge of ad creative is to come up with the most refined and convincing forms of artful persuasion.
Best,
-Todd
Feel free to say hello:
My email todd@toddlerneradvertising.com
My mobile 248-417-1939
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