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Hello Fellow Marketer,
This sign that I saw in my neighborhood is actually a good ad.
The word “Sale” clearly communicates an offer. But what particularly interests me is how the word “Moving” demonstrates an often-overlooked tactic: It implies a reason why – the good deal you’ll get is because the seller is moving.
Another example of a reason why, which I’ve used for clients in the past, is formulating the offer as a Professional Courtesy Discount. That angling has worked very well, even for non-business situations.
Imagine a prospect thinking, “They’re offering me the professional rate, that’s why the cost is discounted... okay, maybe I’ll take advantage of the deal.”
Working to persuade another human is delicate business, especially when it comes to ad messages. Strategic positioning can help disarm their skepticism.
Best,
-Todd
Feel free to say hello:
My email todd@toddlerneradvertising.com
My mobile 248-417-1939
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