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Hello Fellow Marketer,
For many Beatles’ songs, John Lennon had a large and fearless vision, while Paul McCartney was a diligent songsmith frequently troubling over arrangements and production. Together they delivered one successful hit after another...
But after the Beatles separated, didn’t it seem like Lennon’s material was undercooked and McCartney’s work lacked intensity?
Your best creative partners function like Lennon-plus-McCartney. They start with a broad vision, but they also muster stamina to dig in for the grunt work.
On all components and aspects of a project, good creatives not only consider large-scale issues of strategic angling… they also make sweet love to every small detail right down to caring about the legal mice type.
Look for those combined traits in a creative colleague and you will have found yourself an invaluable marketing ally.
Best,
-Todd
Feel free to say hello:
My email todd@toddlerneradvertising.com
My mobile 248-417-1939
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