Green pen, red pen

Hello Fellow Marketer,

When taking direction from a client, I jot down tasks using a green pen. In my mind green stands for “go”– and when I review the project input, I know these are things mandated by the boss. As things progress, I completely encircle finished items in red.

Green pen, red pen

Sometimes I wonder if my methods are a little extreme.

But I can’t think of even one of my own vendors whom I can totally trust (except employee partners I’ve personally trained) to always handle every last detail. So when I delegate something important, I also need to track it in my own system since I’m ultimately responsible, right?

What good is it if someone has a great memory and can recall most details; the one missed thing can amount to a costly mistake.

Best,
-Todd

Feel free to say hello:
My email  todd@toddlerneradvertising.com
My mobile  248-417-1939

Todd Lerner Advertising

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Todd Lerner Advertising, 2035 Cokers Chapel Rd, Ball Ground, GA 30107